Description
Advertising and Marketing Certification Level 2
If you have individuals in your organisation who are responsible for the advertising and marketing strategies and initiatives of the company, this comprehensive course could be the ideal course to help them consolidate their existing knowledge and learn new skills in the field.
It’s simple for students to study at their own pace and around their existing work commitments, as the course is split into 18 concise 30-minute modules, organised by topic.
What’s Covered in the Course?
Students will learn about the following areas:
- An overview of the differences between advertising and marketing and an in-depth look at different types of marketing strategy and how to tailor strategies to your business;
- An understanding of media planning, including the processes within it and the importance of scheduling;
- How to use market research, in order to benefit the business, by understanding customer needs and how to effectively meet their expectations;
- Tips on how to create great advertising campaigns and effective adverts, including a definition of viral and social media marketing and how to use both to the greatest effect;
- How to purchase advertising space that works for your target market, as well as the different types of advertising space available;
- A summary of laws and regulations relating to advertising in the UK;
- Types of mistakes that can be made when advertising and how to avoid them;
- Tips on how to progress a career in the advertising and marketing field;
- Common advertising abbreviations that are in general use, as well as examples of effective adverts.
What are the Benefits of the Course?
Here are some of the many advantages of undertaking this course:
- You can help your team member’s career progression, by supporting them to gain comprehensive skills in marketing and advertising and undertake a structured certification;
- Students can easily combine work and study, due to the fact that they can complete bite-sized modules at their own pace and on any device;
- Students will receive a certified diploma which is valued by many employers in the field;
- Students can benefit from having lifetime access to the valuable information contained within the course.
